While still remaining 100% committed to its motocross roots, Fox Racing has also become the world's number one brand in BMX and mountain bike apparel and with its Fox Head logo has become the most recognized alternative sports brand amongst Generations X and Y. In doing so, the company has ventured into the spotlight of other alternative sports, backing such high profile, championship-winning athletes as Dave Mirra, Alan Cooke, Ruben Alcantara (BMX); Danny Harf, Shawn Murray and Dallas Friday (wakeboarding), Kalani Robb (surfing); and Brian Lopes (mountain biking). While Fox Racing offers its complete line of motocross pants, jerseys, gloves, boots, and helmets through independent motorcycle accessory dealers worldwide, the company also offers a full line of sportswear, including shorts, T-shirts, fleece, hats, jeans, sweaters, sweatshirts and jackets to the public through finer motocross, bike, and sportswear retailers worldwide.

During the last three decades, Fox Racing has become an international leader in the sportswear apparel industry with its famous Fox Head logo seen worldwide. In doing so, Fox Racing has held steadfast to Geoff Fox's original goal of making the best motocross products money can buy. Constant research, development, and fine-tuning goes into Fox Racing race apparel and performance gear. Through the guidance and feedback of Fox Racing's championship-winning athletes, the company continues to lead the charge by utilizing the best technology and design talent available to enhance and optimize the quality, comfort and performance of all of its products. It is through lessons learned on the professional and amateur race circuits of the world that Fox Racing will continue to create and offer the finest lines of racewear, gear, and sportswear available today.

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